As a General Manager of Microsoft, Larry Cohen is responsible for the company's worldwide communications planning and execution. Cohen has 13 years experience in technology marketing and product management. Cohen joined Microsoft in 1995 to manage the marketing and business development efforts for The Microsoft Network (MSN), and led the development efforts behind MSN's first customized web service. Larry also led overall business strategy development and marketing for the introduction of the MSN 2.0 service into Japan. Additionally, Larry served as a Director in the consumer online services group, driving the overall product strategy development, marketing program management and business development for the MSN(r) HomeAdvisor web service. In 1999, Larry founded and served as General Manager of Microsoft's Silicon Valley business relations group, which managed Microsoft's activities with leading Valley venture capital firms and startups. Prior to joining Microsoft, Cohen spent four years at Apple Computer's software division as a product line manager and also led their efforts in technology and content acquisitions. Cohen also served as the marketing manager at Collabra Software, which was acquired by Netscape Communications Corp.